Joe McDermottroe, Manager, Creator Experience and Development, YouTube

Joe McDermottroe has been with Google for over 8 years with almost 6 years of that time being in YouTube. Originally working as a Product Specialist helping to launch formats for advertisers like Promoted Video in EMEA, he turned his attention to the Content side in order to develop new strategies to drive revenue for Partners. Now within EMEA’s YouTube Spaces team, he is the Manager of a Creator Experience & Programmes team who are involved with defining the programmes and initiatives in EMEA that will supercharge the careers of the world’s next big stars who are currently on YouTube or who are starting their careers on YouTube today.